Dave kidd was excellent,as for holiday ford ,they raise the price $2000 above the sticker price if yr not a holiday ford customer. I had to buy a different pkup then what I ordered because it wasnt delivered to the dealership in April like it was supposed to and was told it wouldn't be here until the end of October. I lost $5000 in incentives from the pkup I ordered and got no break on the one I purchased.if u call just over $400 a discount,then I'm wrong.i asked for $1400 off and was told no.