The store is large, open and airy with exposed ceilings and a fashionably smooth cement floor. It is not immediately what comes to mind when one thinks “boutique”, but after chatting with the friendly, polite staff who have a keen desire to make every customer feel at home, I acquiesce that the store absolutely embodies the spirit and personal attention that differentiates a boutique from a big box.
“As women, we have a difficult time as we age,” explains Aimee Gregor, Manager of Sienna Boutique, an upscale women’s clothing store in Oakville, Ontario. “At Sienna Boutique, we have a firm understanding of the insecurities women face, and we do everything we can to help you achieve your perfect look. Because we don’t sell clothing; we sell self-esteem and confidence.”